Barna Group is hiring a
Director of Sales

📍 Fort Worth, TX

Apply via email by sending a cover letter and your resumé to work@barna.org

Barna Group is seeking a full time Director of Sales. If you are a relational leader with a proven ability to drive business development, build strategic partnerships and translate insights into meaningful opportunities, we invite you to join Barna Group. Help us shape the future of faith and culture by applying your expertise to our impactful mission.

Job Summary

The Director of Sales assists Barna’s executive Partners (CEO and Chief Partnership Officer) in growing existing client relationships and driving new business development. This role is responsible for identifying leads, qualifying opportunities, and supporting proposal development to help expand Barna’s partnerships with organizations seeking research and insights at the intersection of faith and culture. Working closely with leaders across Research, Marketing and Customer Success, the Director of Sales helps ensure that new opportunities are strategically aligned, thoughtfully scoped and positioned for long-term client success.

Desired Outcomes

  • Achievement of lead generation and proposal submission targets
  • Strong relationships with qualified leads that position Partners for success
  • Effective identification of client needs and alignment with Barna services
  • Increased capacity for Partners to close and manage new business
  • Progress toward Barna’s revenue, profit and customer retention goals
  • Scalable business development strategies that support Barna’s mission
  • Strong internal collaboration that strengthens operational excellence

WHAT YOU’LL DO

Drive New Business
  • Identify, pursue and develop new business opportunities
  • Conduct proactive outreach to prospective clients and partners
  • Represent Barna at conferences and industry events
  • Research and qualify leads based on budget, authority, need and timeline
  • Track and manage opportunities within CRM systems

Support Strategic Business Development
  • Expand Barna’s presence through new partnerships and client acquisition
  • Identify opportunities to translate research insights into client solutions
  • Support proposal development with strong prospect insights and positioning

Qualify leads against established criteria
  • Coordinate introductory meetings between prospects and Barna Partners
  • Support proposal development with relevant prospect insights
  • Ensure a clear decision timeline and smooth handoff to leadership

Inform Market Strategy
  • Monitor industry trends and competitive landscape
  • Identify emerging market segments and growth opportunities
  • Provide market feedback that informs sales strategy and product development

Strengthen Client Partnerships
  • Cultivate trusted, long-term client relationships
  • Collaborate with internal stakeholders to support strong account stewardship
  • Partner with Client Success to ensure seamless client experiences

WHAT YOU’LL BRING

  • 3+ years of experience in business development or sales
  • Experience in professional services or research organizations preferred
  • Strong relationship-building and communication skills
  • Familiarity with Christian organizations or the faith-based marketplace
  • Proficiency in CRM systems and sales tools
  • Self-motivated with the ability to work independently
  • Strategic thinking and strong problem-solving ability
  • Passion for Barna’s mission and the success of faith-based organizations

COMPENSATION

Compensation based on experience.

Barna also offers competitive benefits, including healthcare premium coverage, 13 holidays per year, flexible vacation, a 401(k) investment plan with matching funds and more.

If you are a proactive, relational leader with the ability to drive new business growth through strategic partnerships, we invite you to join Barna Group as our Director of Sales.

Help us shape the future of faith and culture by applying your expertise to our impactful mission.
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📍 Location: Fort Worth, TX
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